Infographic: A digital marketing tools cheat sheet

The number of digital marketing tools available is remarkable—and incredibly overwhelming. This smorgasbord of tools aimed at simplifying your online efforts is only helpful if you understand their benefits and purposes. Whether you’re hoping to monitor online conversations, tighten your copy, keep your tasks organized or schedule social media posts—there’s a tool for that. Where […]

5 social media trends to watch in 2019

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year. The one trend you can always count on resurfacing year after year is that businesses must—to some degree—adjust their social media approach to gain broader awareness and increase engagement with customers. […]

10 books every leader should read in 2019

President Harry S. Truman once said, “Not all readers are leaders, but all leaders are readers.” Reading can help you build your expertise, give you an escape from your current situation, and offer wisdom from other people’s experiences. Though you can’t learn everything there is to know about leadership from books, these stories can provide […]

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